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Declining profitability and the woes of risk advice

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5 December 2023 by Zilla Efrat, Professional Planner

Article link: https://www.professionalplanner.com.au/2023/12/declining-profitability-and-the-woes-of-risk-advice/

Holistic advisers are shying away from writing more risk, meaning that a mere 493 advisers wrote half of all life policies this year. But what’s behind this trend that could potentially lead to huge underinsurance among Australians?

The 493 figure comes from Adviser Ratings data from September, while only 6373 advisers wrote a policy in the first half of 2023.

Research currently being conducted by Marc Fabris, the founder of Risk Hub, shows that the main reason is the viability of writing risk. “A close second is compliance,” he says.


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