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BT Panorama's battle to ‘win advisers’ hearts and minds’

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10 October 2023 by Laura Dew, Money Management

Article link: https://www.moneymanagement.com.au/news/financial-planning/bt-panoramas-battle-win-advisers-hearts-and-minds

The decision by Westpac to retain the BT Panorama platform should be welcomed by the industry, according to platform researcher Recep Peker.

According to the latest Adviser Ratings Landscape Report, BT Panorama has the highest penetration among advisers followed by CFS FirstChoice and HUB24.

“As a consequence of that, Westpac sees an amazing opportunity to invest in the business for years to come and recognise the strength we have in the market,” Rady added.


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