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Beyond pricing: the real battle for platform supremacy

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7 May 2020 by Tahn Sharpe, Professional Planner

Article link: https://www.professionalplanner.com.au/2020/05/beyond-pricing-the-real-battle-for-platform-supremacy/

“That was the next wave,” recalls Mark Hoven, chief executive at Adviser Ratings. “Having twin offerings based on functionality and price.” After BT moved on pricing its major competitors followed, including AMP’s MyNorth, MLC’s Masterkey and IOOF’s Pursuit. For advisers and their clients, the clarity of simple-to-understand, cheaper pricing eased the strain.


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