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Are financial advisers ‘at risk’ from AI disruption?

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16 May 2024 by Jasmine Siljic, Money Management

Article link: https://www.moneymanagement.com.au/news/financial-planning/are-financial-advisers-risk-ai-disruption

Financial advisers may be at “high risk from AI disruption”, but industry commentators say such technologies will enhance the role of an adviser, rather than replace them.

Research from Adviser Ratings last month found 47 per cent of advice practices are adopting AI for client engagement, such as newsletter production. This was followed by marketing at 43 per cent, statement of advice or record of advice production at 41 per cent, and portfolio management at 12 per cent.


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