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AMP deal shows the real value is in advice, not licensing

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8 August 2024 by Chris Dastoor, Professional Planner

Article link: https://www.professionalplanner.com.au/2024/08/amp-deal-shows-the-real-value-is-in-advice-not-licensing/

AMP’s deal with Entireti adds further proof that it is better to be in the business of advice than licensing.

As part of its half-year results announcement to the ASX on Thursday morning, AMP unveiled a strategic partnership with Entireti (the new parent company representing Fortnum Private Wealth and Australian Unity’s former advice business, Personal Financial Services) and AZ NGA.

Entireti will acquire AMP’s advice licensees and as well as self-licensed service provider Jigsaw, which will be spun out in a new entity currently dubbed NewCo, for $10.2 million with AMP to retain a 30 per cent stake.


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