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Advisers short-selling themselves by up to 50%: WT Financial

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8 September 2023 by Rhea Nath, Money Management

Article link: https://www.moneymanagement.com.au/news/financial-planning/advisers-short-selling-themselves-50-wt-financial

As a profession, advisers are significantly short-selling themselves, with many deterred by research around how much people are willing to pay for advice, according to WT Financial.

According to Investment Trends, the average fee in the financial advice industry is $4,000 upfront and $4,700 for ongoing relationship fees.

Research by Adviser Ratings last year found one in 20 would pay $2,500–$5,000 for advice, and one in 40 Australians were prepared to pay $5,000 or more; Cullen confirmed some of the firm’s clients were indeed paying this amount. However, the average ongoing advice fee was $3,750.


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