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Adviser Ratings acquires data and research firm, Beddoes Institute

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12 December 2022 by Adviser Ratings

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Adviser Ratings – Australia’s only independent financial advice data and ratings agency has completed the acquisition of the wealth data analytics and research business, Beddoes Institute.

Beddoes Institute has been operating since 2014, primarily assisting retail life insurers with direct actionable insights in the financial advice space. It also operates the Most Trusted Adviser brand and Adviser Trust! Score™ and helps advice practices and licensees through its benchmarking solutions.

It is a business that understands the wealth and life industries, the power of unique data, and the client requirements in this space at a time of extraordinary market change driven by ongoing regulatory reform.

“Beddoes has built an exceptional data business with wide ranging clients across the life insurance and wealth sector,” Adviser Ratings’ Founder, Angus Woods, said. “Combined with our data, we will not only enhance the value proposition for our own clients but Beddoes’ clients. Harnessing the power of Beddoes’ data to its full extent will help provide a powerful combined market offering.”

Beddoes’ key solutions currently include the:

  • The Life Insurance Industry Performance Barometer, which is a program that is a 360-degree view of life insurance advisers and customers and advisers.
  • The Practice Benchmark Study, which analyses data and insights for licensees and practices on their structures, systems, processes, staffing, remuneration and financial performance.
  • The Most Trusted Adviser Network, which highlights the best of the best advisers in Australia through its comprehensive analytics engine.

“At Beddoes, we are focused on providing behavioural data and actionable insights to problems our clients face,” Beddoes CEO, Bill Nikolovski, stated. Nikolovski will remain a part of the combined entity.

“We know there is a significant issue for the industry in analysing data and understanding trends. Being a part of Adviser Ratings will allow us to meet that growing industry need in a more scalable way. I am excited by what the two brands can bring to our respective client bases and new clients.”

Given Adviser Ratings’ proprietary data streams and technologies, combined with Beddoes Institute data and insights, Adviser Ratings will be able to bring and enhance new insights for the industry and provide improved reporting for new and existing clients as part of the ever-growing Adviser Ratings’ data suite.

The acquisition of Beddoes represents the latest growth step for Adviser Ratings, following a recent funding round in November and the launch of its Future Flow Intention solution for platforms, asset managers and superannuation funds. Beddoes will be immediately cashflow positive for Adviser Ratings.

“We are focused on helping the industry leverage the modern world of big data, and its intersection with enabling technology.” Woods said. “We want to help advisers help consumers.”


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