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Advice firms looking to grow a specialised client base: Report

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6 May 2024 by Shy-ann Arkinstall, Independent Financial Adviser

Article link: https://www.ifa.com.au/news/34190-advice-firms-looking-to-grow-a-specialised-client-base-report

A new report from Adviser Ratings revealed more advice firms are actively working to increase their client load, focusing on a specific demographic.

According to Adviser Ratings’ latest Musical Chairs Report for Q1 2024, the number of advisers considering leaving the industry in the next year has fallen from 22 per cent in 2022 to 15 per cent in 2023, a stark improvement from 2020 when more than a quarter, 26 per cent, were considering leaving.

The report revealed that, not only are fewer considering leaving, there has also been an increase in practice growth strategies, with many focusing on attracting a specific demographic of customer, moving away from a more general client base and into specialisation.


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