Craig Armstrong

I started Coral Coast Financial Services in 2001 with the idea that I would help people create wealth, as it turns out this was only one part of my destiny.

Being termed a financial planner can be so limiting, it conjures up images of salesmen in suits sliding in an out of your life, cold and clinical, and is nothing at all like reality. What I have found on my journey to becoming a trusted adviser is that I am and must be so much more than an investment adviser.

To truly be able to help, I need to partner in peoples lives, to understand, empathise and invest some of myself. It is not just a business transaction it is a relationship of personal and financial success. I love what I do because I know I make a difference in the lives I touch and lives that touch me. I am a financial planner and I work for my friends.