Andrew George

Andrew George CFP® has had over 20 years experience in the financial advice industry. Great advice, financial literacy, decision making and behavioural finance drive Andrew’s passion and his purpose to help financial professionals provide great advice and run fantastic, profitable businesses. He’s enthusiastic about helping advisers to navigate the significant waves of change that continue to affect the profession.

Andrew has spent the last 10 years increasing client engagement; training and challenging advisers to articulate the true value of advice in language and concepts that clients will understand and feel comfortable with. He firmly believes that allowing a client to feel comfortable will ultimately result in clients taking action that will increase their ultimate financial security.

Andrew has a love for public speaking and is notorious for his story telling ability to engage audiences. Behavioural Finance, unlocking value for clients, profitable pricing and engagement structures have been Andrew’s most popular topics.

Delivering value to clients, articulation of value, having prospects and clients take action and generating profitable fees are what Andrew believes are the cornerstone for a successful advice business.