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How are advisers using AI in their practices?

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30 April 2024 by Shy-ann Arkinstall, Independent Financial Adviser

Article link: https://www.ifa.com.au/news/34164-how-are-advisers-using-ai-in-their-practices

According to recent research from Adviser Ratings, the “ubiquitous presence” of artificial intelligence is leading to its integration into financial advice.

The research included surveys with both consumers and advisers and found that the most common way that advice firms are utilising AI is in client engagement, such as newsletter production, at 47 per cent.

“As AI continues to evolve and demonstrate its value in the financial advice landscape, it's crucial for both advisers and clients to embrace its potential benefits while addressing any concerns,” it said.


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